Corporate identity

Corporate Identity

We proudly introduce our corporate identity the design that reflects the sophisticated and fresh thoughts of Emart.

Once written in all capital letters, the transition of all the letters of our logo (CI) to lowercase letters exemplifies our philosophy in ‘Servant Leadership’ the philosophy that lies in serving customers and placing our customers as our priority.

Also, our CI features the new concept provided with a constant succession of the distinctive lines called the ‘Emart Curves’, giving our new CI the definition of graceful and friendly feelings, as well as the invitations to a dynamic and innovative sensation.

Friendly

At Emart, you will feel more than welcome.
Gentle and softer touch on designing our logos represents our welcome.

Bold

Emart is confident as a leading retail company.
Letterings in boldface symbolizes our stature as leading brand.

Feminine

A sense of class is one of many fascinating features of Emart.
Compared to the previous masculine and rigid design, the succession of curved lines expresses our sensitivity and sensibility.

Innovative

Emart is innovative in all areas of businesses.
Distinctive shapes, balanced configurations, and embedded cues are contemporary, sophisticated and yet pleasantly approachable.